Tecnologia

WhatsApp: aplicativo lança recursos premium para atrair empresas

Novas ferramentas devem intensificar uso comercial da plataforma

A novidade foi apresentada por Mark Zuckerberg, presidente-executivo da Meta, antiga Facebook e dona do WhatsApp. O app anunciou o lançamento de novas bibliotecas de funcionalidades, conhecidas como APIs, baseadas em serviços de nuvem – quando o processamento dos aplicativos é feito em tempo real por servidores e enviado via internet para o usuário – com foco específico no uso empresarial do aplicativo.

A rede social de troca de mensagens instantâneas tem atraído cada vez mais usuários corporativos, e tem lançado diversas atualizações que visam aprimorar a relação entre clientes e empresas, como a possibilidade de transferir dinheiro dentro da própria plataforma.

A Meta, que comprou o WhatsApp por 19 bilhões de dólares em 2014, disse que as empresas não poderão enviar mensagens para as pessoas no WhatsApp, exceto se elas pedirem para ser contatadas.

Com informações da Agência Brasil 

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Izadora Tavares

Formada em Jornalismo pela Faculdade de Comunicação e Artes (FCA) - PUC Minas

281 Comentários

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